Make it permanent
Sharpies are permanent markers used to jot down and record permanent thoughts. In order to connect to a millennial demographic, Sharpie wanted to hone in on the topics that millennials of today are dealing with. This was done to demonstrate how the timeless marker could still make an impact and become apart of the narrative in today’s digitally laden world.
Awards: New York Festival: Finalist, Graphis New Talent: Gold, Addys New York: Silver