How do you take a boring product like potatoes and make them stand out? We capitalized on the fact that potatoes can conduct electricity (yup, this is a true fact). Introducing “Electric Spud” a potato that fills your belly and powers your indulgences.
TBH, we could have included a lot of other campaigns in this spot. But, we figured this was a great peek into how we think. P.S. - Shout out to Aliza’s 3rd grade Science Fair for teaching her about the power of potatoes (literally), and Seamless for aiding in our potato research.
Awards: Graphis New Talent: Silver