60% of United States citizens are eligible to donate blood however, only 5% of the population does. This is because people don’t know their blood type or the difference they can make. Band-Aid and the American Red Cross partnered up to solve this by adding an EldonCard to the front of a Band-Aid box.
An EldonCard is a small thumbnail sized card that is universally used to determine a person's blood type in seconds. Before you put a Band-Aid on your cut, you just have to place a drop of your blood onto the EldonCard, and you’ll be shown your blood type.
Awards: Cannes Future Lions: Shortlisted, Clios Health: Bronze, Clios: Shortlisted, One Show: Young Ones Merit